MarkTRAQ reads how the posts you publish performed and turns it into timing suggestions and short recommendations, so you know what to change for the next one.
This feature is still being built, so what's described here is partly in progress. MarkTRAQ itself is in development - join the waitlist to hear first.
What's included
What you can see in Insights
It is built to tell you what to change, not to show you every number.
Results for each post
Reach, likes, comments, shares and saves for the posts you published through MarkTRAQ, taken from the channel itself.
Best-time heatmap
A weekday-by-hour grid of when your audience is most reachable. It combines Instagram followers-online data with how your own posts did at each time.
Suggested slots in the composer
The best upcoming times appear where you schedule, and you can use one with a click.
Hashtag results
See which tags go with stronger reach and engagement on your own posts.
AI recommendations
Dashboard suggestions about video, timing, strategy, growth and consistency, based on your own activity. Available on Growth and above.
History by plan
Analytics history is 7 days on the free plan, 30 and 90 days on paid plans, and unlimited on Team.
How it works
How the Insights works
01
Publish
Schedule posts to a connected channel through MarkTRAQ.
02
Let data come in
Performance is pulled from the channel as posts age.
03
Use the suggestions
Take the suggested times and recommendations for your next post.
Limits: Insights are still being built. They depend on real publishing data, so a new account sees an empty state until a few posts have gone out. Metrics differ by channel. Threads, for example, does not report reach.
Questions
Insights FAQs
Common questions about Insights, including what it does not do.
It needs enough published posts, or enough Instagram audience data, to say something useful. MarkTRAQ shows nothing instead of a guess that looks like advice.
Insights are built around the channels you connect and the posts you publish through MarkTRAQ. We do not claim more coverage than that.
